Geek speak

by Lotte Agten, Christina Schraml

AstroTurfing – a way of advertising or promoting a product, service, or idea, but designed to mask its origins and create the impression of being spontaneous and popular.

Champions: to get conversations started in an online community, a group of enthusiast people is needed to get things moving by posting stuff, interacting, and helping each other: the champions!

Crowdsourcing – to outsource a task traditionally performed by a professional to an unidentified large group or crowd. The skills and efforts of the crowd outside the organization can contribute to content and even solve problems.

Deciprocity – saying or doing the wrong things online. Beware, can result in a chronic decrease of friends, followers and fans!

Open-Collar Workers – increasing digitalisation and rise of the internet has had an enormous impact on our everyday lives, including the way people work. Previously, blue-collar and white-collar workers were dominant, but more people nowadays are becoming open-collar workers, i.e. people who work at home or telecommute.

Folksonomy – a system of collaboratively creating and managing tags in order to categorize content. Synonyms of Folksonomy are or social indexing, social classification, collaborative tagging, and social tagging.

Socialationship – a mutually significant and beneficial connection or relation obtained by networking online.

Splog – beware for the so-called ‘splogs’! These are spam blogs systematically set up to promote affiliate websites, to increase the search engine rankings of linked sites, or simply to sell ads.

 

√ You walk the walk, but do you talk the talk? Share your ‘geek speek’ (Feel free to comment in a constructive way)