by Lotte Agten, Christina Schraml
AstroTurfing – a way of advertising or promoting a product, service, or idea, but designed to mask its origins and create the impression of being spontaneous and popular.
Champions: to get conversations started in an online community, a group of enthusiast people is needed to get things moving by posting stuff, interacting, and helping each other: the champions!
Crowdsourcing – to outsource a task traditionally performed by a professional to an unidentified large group or crowd. The skills and efforts of the crowd outside the organization can contribute to content and even solve problems.
Deciprocity – saying or doing the wrong things online. Beware, can result in a chronic decrease of friends, followers and fans!
Open-Collar Workers – increasing digitalisation and rise of the internet has had an enormous impact on our everyday lives, including the way people work. Previously, blue-collar and white-collar workers were dominant, but more people nowadays are becoming open-collar workers, i.e. people who work at home or telecommute.
Folksonomy – a system of collaboratively creating and managing tags in order to categorize content. Synonyms of Folksonomy are or social indexing, social classification, collaborative tagging, and social tagging.
Socialationship – a mutually significant and beneficial connection or relation obtained by networking online.
Splog – beware for the so-called ‘splogs’! These are spam blogs systematically set up to promote affiliate websites, to increase the search engine rankings of linked sites, or simply to sell ads.
√ You walk the walk, but do you talk the talk? Share your ‘geek speek’ (Feel free to comment in a constructive way) |
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